Anyone who spends time traveling will certainly appreciate being able to relax in a clean, modern hotel room at the end of the day. Whether your trip was for business or pleasure, nothing can dampen your feelings than a room that looks worn and shabby. Precisely because so many people use hotel rooms, it’s inevitable that they will begin to show their age in about 5 years.
Hoteliers know that it’s important not only to change the bedspread and curtains periodically, but that a rebranding must be done in order to stay competitive. Rebranding involves giving the hotel an entirely new look – modern, fresh, and inviting. Rebranding usually results in a higher rating for the hotel; this will increase occupancy and often allow for an increase in room rates.
Out with the Old and in with the New
A number of hotels, worldwide, have undertaken to rebrand in the past, and have found that a complete re-do from lobby to guestrooms make their hotel much more competitive, as well as much more attractive.
- Howard Johnson hotels have undertaken to rebrand in a big way. The parent company Wyndham Hotel Group decided to spruce up this brand. They have employed a theme that gives a friendlier, brighter look to the exterior and interior of the hotel. The rooms are cheerful and far from boring.
- Wyndham Hotel Group is not stopping with just Howard Johnson; it is rebranding some of the hotels with its namesake in a partnership with Hospitality Properties Trust. These hotels will be getting a thorough going-over and rebranding with some of the hotels they have acquired being turned into upscale hotel/resorts. More services and choices of accommodations will be offered as well as an upgrade of the properties from top to bottom.
- Scandic Hotels are a well-known chain in Scandinavia and northern Europe, with more than 160 hotels. The old image of Scandic Hotels had been rather drab and dowdy, but a rebranding has livened up the chain and made it appear more lively and ultra-modern.
- Those traveling to India will be happy to learn that Hyatt Hotels has rebranded 5 Ista Hotels. This will provide tourist and businesspeople with a modern, dependable place to stay while they visit the country. A combination of luxury and modernity makes these rebranded hotels the place to stay in India.
- Reval Hotels in Eastern Europe, including Estonia, Lithuania, Latvia, and Russia, have been rebranded into Radisson Blu and Park Inn hotels. This rebranding will assure travelers the same standard of service they have come to expect from Radisson hotels anywhere in the world.
These are just some of the larger hotels rebranding. Any hotel that wants to stay competitive will need to keep their rooms inviting to guests. Those travelling either regionally, nationally, or internationally will find that rebranded hotels will offer new and distinctive lodgings. The newly redecorated lobbies, rooms, restaurants, and fitness rooms are aimed at making your stay more pleasurable. Of course the catch is that their rates will be higher than those hotels that remained unchanged.
Noc enjoys keeping up with the hospitality industry and often use Travel Advantage Network lodging when traveling.